US chain Pokeworks signs new deal to expand in Mexico. Credit: Pokeworks.

US-based chain Pokeworks has signed a new master franchise agreement to expand its presence in Mexico.

As part of the expansion, Pokeworks will initially open its franchises in emerging Mexican cities including San Luis Potosi, and then in primary cities such as Monterrey, Ciudad de Mexico, Guadalajara, and the Bajio region of West North-Central Mexico.

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The expansion is expected to help the company reach its goal of opening more than 400 units.

Global financial institution Credian’s restaurant investment group Operadora Rau will lead the expansion of Pokeworks in Mexico.

Operadora Rau intends to use its experience in the restaurant industry and market knowledge to support the poke chain’s growth.

“We are confident [we] will bring access to fresh, healthy alternatives to traditional fast-food options.”

Pokeworks CEO Michael Wu said: “Recognised as one the most promising and emerging countries in the world, development in Mexico provides us with the opportunity to introduce [our] concept to an untapped market ideal for expansion.

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“As Mexico continues to promote the importance of a healthy diet and exercise to its residents, we are confident [we] will bring access to fresh, healthy alternatives to traditional fast-food options.”

Pokeworks recently formed a partnership with restaurant group Toridoll to further expand its presence across the globe.

With a trade value of $1.6bn, Toridoll currently operates a chain of 1,028 restaurant locations in Japan and 533 overseas.

Pokeworks is also looking for multi-unit partners worldwide to invest in franchises with healthy menu, minimal build-out and labour costs.

The company also offers comprehensive training programmes and has dedicated teams to support on-boarding, development and existing operations.