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May 9, 2019updated 20 Jul 2022 8:20am

Plant-based innovation: The new dog on the block

Moving Mountains has launched what it claims is the world's first foot-long plant-based hot dog available for customers from 10 May at Unity Diner in London.

By Rosie Lintott

UK food tech company Moving Mountains has launched what it claims is the world’s first foot-long plant-based hot dog, which will be available for customers from 10 May. It previously used plant-based innovation to create the UK’s first meatless ‘bleeding’ burger last year.

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Over the last year, the company tested numerous recipes to create the plant-based hot dog which has the same taste, smell and texture of a hot dog made from meat. The meat-free sausage is made from sunflower seeds, carrots, onion, paprika and coconut oil.

Not-for-profit London restaurant Unity Diner will be the first to serve the plant-based hot dog and will donate all profits from its sale to animal rights organisation Surge and for the development of a new rescue sanctuary for animals near London. Moving Mountains will launch it into supermarkets later in 2019.

New plant-based products: Supporting animal rights

Moving Mountains founder Simeon Van der Molen said: “We can’t wait to unveil our world exclusive Moving Mountains Hot Dog at Unity Diner. The restaurant is the perfect fit for us as they align with our values as promoters of plant-based innovation and we want to generate sales for a not-for-profit restaurant, which gives us another chance to support animal rights and help make a difference to the world.

“Following the resounding success of the UK’s first meatless bleeding burger, our second innovative launch is set to make hot dogs desirable again, giving them a long deserved revamp. Our latest food tech innovation proves that you don’t need a pig to make a dog; we use sunflower seeds to deliver an identical taste and texture, which is a more sustainable food option for our health and the health of the planet.

“We are currently in talks with supermarkets regarding launching a retail version of the Moving Mountains Hot Dog, which as our debut into the grocery market, represents a significant development for the business.”

Free Report
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The critical role of sustainability for Foodservice success in the 2020s

Consumers have radically re-thought their priorities in recent years and changed their habits for the good of the planet, starting to hold companies accountable for their ESG activities. These changes are set to be significant hallmarks of the Consumer Landscape in the 2020s. In order to appease consumers’ new concerns, meeting these new sustainability imperatives will be crucial for the recovery of the Foodservice industry. Consumers are expected to use ESG criteria much more actively in their selection of Foodservice brands to engage with. Download GlobalData’s free report to:
  • Understand the range of ESG challenges currently facing the Foodservice sector
  • Gain insight into consumers’ expectations via consumer survey deep dives
  • Learn from foodservice operators and brands who are already successfully embracing ESG strategies
Stay ahead of consumer concerns and rise to meet them. Download the report now.
by GlobalData
Enter your details here to receive your free Report.

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