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October 29, 2021

Foodservice Twitter round-up: Jay Rayner on wine pricing in restaurants top tweet in Q3 2021

The top tweets were chosen from influencers as tracked by GlobalData’s Influencer Platform, which is based on a scientific process that works on pre-defined parameters.

By GlobalData

Verdict Foodservice lists five of the most popular tweets by foodservice critics in Q3 2021 based on data from GlobalData’s Influencer Platform.

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The critical role of sustainability for Foodservice success in the 2020s

Consumers have radically re-thought their priorities in recent years and changed their habits for the good of the planet, starting to hold companies accountable for their ESG activities. These changes are set to be significant hallmarks of the Consumer Landscape in the 2020s. In order to appease consumers’ new concerns, meeting these new sustainability imperatives will be crucial for the recovery of the Foodservice industry. Consumers are expected to use ESG criteria much more actively in their selection of Foodservice brands to engage with. Download GlobalData’s free report to:
  • Understand the range of ESG challenges currently facing the Foodservice sector
  • Gain insight into consumers’ expectations via consumer survey deep dives
  • Learn from foodservice operators and brands who are already successfully embracing ESG strategies
Stay ahead of consumer concerns and rise to meet them. Download the report now.
by GlobalData
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Foodservice influencers are selected after a deep analysis of the influencer’s relevance, network strength, engagement, and leading discussions on new and emerging trends.

The most popular tweets on foodservice critics: Top five in Q3 2021

 1. Jay Rayner’s tweet on wine pricing in restaurants

Jay Rayner, writer, journalist and food critic, shared an article on how restaurants are charging high prices for low-priced wine bottles. The wine entry points have been rising with wine bottles marked up three times higher than their actual price. Restaurants state that lower wine entry points will translate into lower spending among customers, but Rayner claims that it may not be true.

Customers are increasingly raising complaints about wine pricing being unreasonable and how restaurants are raising the prices by claiming that their wine lists are exclusive. Rayner highlighted certain notable exceptions such as the Noble Rot restaurants that offer wine below £30 ($41). He added that restaurants should buy wine bottles wholesale from companies such as Lidl and Gavi who offer wines priced below £6 ($8). It will avoid a restaurant from being judged by customers when looking at the food menu prices online, the article added.

Username: Jay Rayner

Twitter handle: @jayrayner1

Likes: 295

Retweets: 28

2. Vir Sanghvi’s tweet on the new rules for eating out safely

Vir Sanghvi, a journalist, shared an article on how it is safe to order outside food and even eat outdoors, if certain rules are followed. He detailed that coronavirus does not spread through food and that there is no need to avoid ordering food from restaurants. Some customers fear that coronavirus spreads through the packaging, which is not the case, he added.

The article stated that since masks are not worn in restaurants when eating, the danger of coronavirus infection is high. Customers, however, can limit the risk of infection by eating in outdoors restaurants, as droplets tend to be trapped in enclosed spaces rather than open areas. Another option is to choose restaurants that have high ceilings or an atrium. The article also emphasised on the importance of personal responsibility when dining out by maintaining social distancing and engaging with friends who are vaccinated.

Username: vir sanghvi

Twitter handle: @virsanghvi

Likes: 110

Retweets: 17

3. Marion Nestle’s tweet on unethical food marketing

Marion Nestle, Paulette Goddard professor of nutrition, food studies and public health at New York University, shared an article on unethical food marketing involving infant formula. The article refers to an advertisement on Bobbie’s Infant Formula as an organic replacement for breast milk. The ad was similar to an infant formula launched by Nestlé in the 1980s in low-resource countries. The product was ultimately boycotted as women in the countries could not use it correctly due to contaminated or improperly diluted formula, which resulted in infections in babies, the article noted.

The Nestlé incident led to the development of a marketing code that restricted the marketing of baby food and breast milk substitutes. The article highlighted that Bobbie’s marketing is unethical as it undermines breastfeeding and violates the international marketing code.

Username: Marion Nestle

Twitter handle: @marionnestle

Likes: 16

Retweets: 60

4. Andre Ribeirinho’s tweet on Adegga partnering with Grandes Escolhas magazine

Andre Ribeirinho, co-founder and CEO at social wine discovery service Adegga, shared an article on the company partnering with the Grandes Escolhas magazine, which is focused on wine, food and travel. The partnership will enable the magazine’s panel of tasters to purchase through the Adegga site, which has more than 220 wine producers integrated into the platform. It also enables producers to showcase their wines on the Grandes Escolhas magazine.

The magazine’s readers have access to the scores of more than 9,000 Portuguese wines listed on the site reviewed by a team of reputed Portuguese wine critics and journalists. The wines listed can be directly accessed through a link to Adegga’s website. The partnership also provides readers with the confidence to purchase wine online.

Username: Andre Ribeirinho

Twitter handle: @andrerib

Likes: 36

Retweets: 3

5. Katy McGuinness’ tweet on the controversy surrounding The Kitchin restaurant group

Katy McGuinness, a restaurant critic, shared an article on the controversy surrounding the Kitchin Group in the UK. Tom Kitchin, who owns one of the group’s restaurants, is a leading chef in Scotland and was accused of mistreating his staff. Former employees and staff at the restaurant have claimed that they were abused and denied proper breaks during working hours.

Some of the senior members of staff were suspended following the complaints and steps were taken to improve the working conditions. The controversy follows a tough period for the restaurant group, which was forced to close the Castle Terrace restaurant due to the pandemic.

Username: Katy McGuinness

Twitter handle: @katymcguinness

Likes: 35

Retweets: 6

Free Report
img

The critical role of sustainability for Foodservice success in the 2020s

Consumers have radically re-thought their priorities in recent years and changed their habits for the good of the planet, starting to hold companies accountable for their ESG activities. These changes are set to be significant hallmarks of the Consumer Landscape in the 2020s. In order to appease consumers’ new concerns, meeting these new sustainability imperatives will be crucial for the recovery of the Foodservice industry. Consumers are expected to use ESG criteria much more actively in their selection of Foodservice brands to engage with. Download GlobalData’s free report to:
  • Understand the range of ESG challenges currently facing the Foodservice sector
  • Gain insight into consumers’ expectations via consumer survey deep dives
  • Learn from foodservice operators and brands who are already successfully embracing ESG strategies
Stay ahead of consumer concerns and rise to meet them. Download the report now.
by GlobalData
Enter your details here to receive your free Report.

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