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March 9, 2020

The future of food could be frozen

As consumers are increasingly aware of and influenced by the environmental impact different foods products have, the future of food could be frozen.

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How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

Frozen food allows consumers to take control over the amount of food waste that they produce.

In its Q3 2019 consumer survey, GlobalData found that 46% of global consumers state that they are actively trying to buy products that are better for the environment.

The ability to preserve perishable food in this way allows consumers to have more flexibility when it comes to using and storing different meals and ingredients. Frozen food has a longer shelf life and, ultimately, means consumers are less likely to throw away uneaten food.

Frozen sections are gaining more space and an increased number of product lines in some food retailers. Frozen food categories are also seeing investment in new ranges such vegan and plant-based foods, showing that brands and manufacturers are keen to ensure that innovation also reaches these aisles.

In an interview for BBC Good Food, April Preston, Food Product Director at Marks and Spencer said, ‘we’re seeing new challenger brands and convenient no-waste options that make it more appealing. American supermarkets have everything from chopped garlic cubes to entire meal kits in their freezers.’

The UK food retailer, Iceland, has long championed the benefits of frozen food stating that alongside other benefits such as choice, value and convenience, it is ‘intrinsically less wasteful than fresh food’ and therefore ‘minimises waste in our stores supply chain, and in our customers’ homes’.

As consumer demand for products that reduce environmental impact increases, brands and manufacturers may find themselves considering frozen variants of their products and ranges in order to pro-long shelf life and reduce potential leftover product being thrown away.

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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