View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Comment
March 13, 2020

Excitement for guilt-free foods continues to rise

Perceptions of health products have changed over a short period of time according to GlobalData’s survey.

In fact, the proportion of consumers are proactively seeking products that improve their health has increased globally by 16%.

Government bodies around the world are introducing initiatives to encourage consumers to live healthier lifestyles long before Coronavirus was in scope, notably throughout Europe and LATAM. Most recently, the efforts shown by major food brands to join the better-for-you and guilt-free categories such as Arla’s new plant-based food range Jörd and Galaxy’s new vegan range in the UK demonstrates the perceived opportunity to reach new consumers.

Looking forward this poses an opportunity for manufacturers, as consumers look towards healthier alternatives. Markets such as the UK are seeking to expand their existing sugary drink tax levy towards other products, which could impact how brands approach this trending consumer demand.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy


Thank you for subscribing to Verdict Food Service