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February 7, 2019updated 23 Dec 2019 10:01am

Foodvisor will need to be wearable to truly triumph

The Foodvisor app is still not suitable for wearable devices, which leaves behind a considerable proportion of the UK population that uses or intends to use wearables in the future.

By GlobalData  

Foodvisor, a French nutrition and dieting app that calculates the calorie count of meals and snacks from a snapshot, has launched in the UK but it will need to be wearable if it is to realise its full potential.

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A different way of counting calories

Today’s consumers are generally health conscious and have a growing awareness of the impact of their lifestyles including their choice of food and drink.

54% of consumers worldwide say they pay a very high or high amount of attention to the ingredients used in the food and drinks they buy, with a further 30% paying a medium amount of attention, according to a GlobalData survey from Q1 2017.

Consequently, digital solutions to quickly check the nutritional value of products are likely to appeal to a significant proportion of the population.

This may explain the increase in the number of fitness and health or food monitoring mobile applications in recent years.

One example is the Foodvisor smartphone app. This innovative app allows users to detect the nutritional facts and the calorie count of their meals simply by analysing a photo taken of their food.

Foodvisor app UK launch

Launched in France in 2018 and recently launched in the UK, the app already has around one million users and its designers are currently preparing to launch in the rest of Europe and in the US. The app is free and is available for both Android and iOS.

Calorie counter apps are growing in popularity as they are seen as an effective and easy way to track and monitor food intake, thus helping people who want to manage their weight.

Obesity has become an issue that people have started to better understand and have consequently begun to actively tackle it. 43% of consumers worldwide are concerned about obesity and are already buying, or would consider buying, products to address this, according to GlobalData.

The Foodvisor app also capitalises on the popularity of taking photos and sharing these on social media, particularly by tech-savvy segments of the population.

Almost one in four (24%) of millennials in a global survey said they share pictures of food or drinks they consumed daily or several times a week, according to a Q4 2017 global consumer survey by GlobalData.

Foodvisor also provides opportunities for Instagram fitness instructors or social media influencers to share photos of food on social media, while also adding a detailed nutritional description.

Tackling the wearable industry

Although it cleverly uses the popularity of picture taking to its advantage, the Foodvisor app still needs to adapt its database to a larger international audience.

Moreover, the app is still not suitable for wearable devices, which leaves behind a considerable proportion of the UK population that uses or intends to use wearables in the future. One example of a popular app which is designed for wearables is MyFitnessPal, which is available for Samsung Gear Fit2 smartband and Samsung Gear S2 and S3 smartwatches.

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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