View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. Comment
April 14, 2020

Panera Bread starts offering groceries as part of takeway delivery service

Panera Bread is the next big brand shifting its offerings to meet the needs of consumers as American citizens are under lockdown.

Free Report
img

Meet emerging digital demand in the foodservice industry

Global digital pressures are making waves across sectors. The foodservice industry is seeing particular impact as consumers change the way they operate. It is therefore essential to know how to navigate the challenges that digital is presenting to the industry and its consumers. GlobalData’s free report explores the market outlook for the global foodservice industry, with insights into how foodservice operators, brands, and their suppliers can meet changing demands. Key features in this report include:
  • An overview of dine-in, takeaway, and delivery forecasts up to 2026
  • Areas foodservice industry players should be focusing on for digital investment
  • Consumer insight into attitudes towards digital convenience
  • Challenges facing foodservice, in terms of investment and logical considerations
  • Key examples of top industry players
Adapt and stay on top. Download our free report now.
by GlobalData
Enter your details here to receive your free Report.

The fast-casual soup and sandwich spot has recently launched Panera Grocery, which allows customers to order cooking essentials such as milk, fruits and vegetables. The company has already established a supply chain and network of drivers to deliver meals.

The newest edition of pantry essentials will add on to what they currently offer, giving consumers the opportunity to buy a couple of those household essentials with their next takeout.

This reflects the changes in consumer behaviour. As people are stuck indoors for the foreseeable future, dependence on delivery has naturally increased. According to GlobalData’s Covid-19 weekly tracker, 33% of the US consumers say that they somewhat / strongly agree with the statement that they are ordering more delivery or takeaway than before.

While it has been an overwhelming time for traditional grocery retailers and e-commerce, numerous smaller shops and chains are adapting their service model to include delivery to maintain customer engagement and earn some revenue.

For brands like Panera Bread, which has seen their revenue drop dramatically since the pandemic began, it makes sense to try and grab a piece of the pie, leveraging consumers’ need to access basic essentials while avoiding the supermarket if they can.

As they already have the existing infrastructure, it was possible for them to make the change. For locals and independents, changing how they deliver their products and services is a matter of survival in uncertain times.

For consumers, the race to keep them engaged has meant improved services and innovation. Of course, there are longer delivery times and risks associated with it. However, from a customer service experience, this time has shown that even the top brands cannot sit on their laurels. Instead, they have to completely change how they approach their business and services.

And as consumers become accustomed to this lifestyle, there will likely be long-term impacts on foodservice and grocery categories. If you are able to get a soup, sandwich, dessert and some apples, what else could you get in that delivery box?

Free Report
img

Meet emerging digital demand in the foodservice industry

Global digital pressures are making waves across sectors. The foodservice industry is seeing particular impact as consumers change the way they operate. It is therefore essential to know how to navigate the challenges that digital is presenting to the industry and its consumers. GlobalData’s free report explores the market outlook for the global foodservice industry, with insights into how foodservice operators, brands, and their suppliers can meet changing demands. Key features in this report include:
  • An overview of dine-in, takeaway, and delivery forecasts up to 2026
  • Areas foodservice industry players should be focusing on for digital investment
  • Consumer insight into attitudes towards digital convenience
  • Challenges facing foodservice, in terms of investment and logical considerations
  • Key examples of top industry players
Adapt and stay on top. Download our free report now.
by GlobalData
Enter your details here to receive your free Report.

Related Report
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Verdict Food Service