The consumer industry continues to be a hotbed of innovation, with activity driven by convenience, and environmental sustainability, and growing importance of technologies such as digital food management, food waste reduction, and robotics. In the last three years alone, there have been over 450,000 patents filed and granted in the consumer industry, according to GlobalData’s report on Comfort & Uncertainty in Consumer: Smart blenders.

According to GlobalData’s Technology Foresights, which uses over 110,000 patents to analyse innovation intensity for the consumer industry, there are 40+ innovation areas that will shape the future of the industry.

Smart blenders is a key innovation area in comfort & uncertainty

A smart blender is available with smart functions and can be connected to a smartphone through an app. Consumers can measure ingredients directly in the pitcher, and operate pre-programmed recipes through the smartphone app.

GlobalData’s analysis also uncovers the companies at the forefront of each smart blenders and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 70+ companies, spanning technology vendors, established consumer companies, and up-and-coming start-ups engaged in the development and application of smart blenders.

Key players in smart blenders – a disruptive innovation in the consumer industry  

‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.

‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.

Patent volumes related to smart blenders

Company Total patents (2010 - 2021) Premium intelligence on the world's largest companies
JS Global Lifestyle 2173 Unlock company profile
Midea Holding 861 Unlock company profile
Groupe SEB 717 Unlock company profile
Vorwerk & Co 486 Unlock company profile
Kenwood 212 Unlock company profile
Koninklijke Philips 174 Unlock company profile
Whirlpool 122 Unlock company profile
Nestle 119 Unlock company profile
Breville Group 108 Unlock company profile
Robert Bosch Stiftung 87 Unlock company profile
Vita-Mix 75 Unlock company profile
Newell Brands 71 Unlock company profile
Hamilton Beach Brands 71 Unlock company profile
Vita-Mix Management 68 Unlock company profile
Compass Minerals International 64 Unlock company profile
Nuc Electronics 54 Unlock company profile
Healthy Foods 52 Unlock company profile
Panasonic 49 Unlock company profile
Spectrum Brands Holdings 49 Unlock company profile
Breville 40 Unlock company profile
Vitamix 37 Unlock company profile
IKA Werke 34 Unlock company profile
AB Electrolux 33 Unlock company profile
Kinder Morgan 32 Unlock company profile
Global Appliance 32 Unlock company profile
Euro-Pro Operating 29 Unlock company profile
Guangdong Midea White Home Appliance Technology Innovation Center 27 Unlock company profile
SEB 26 Unlock company profile
Conair 21 Unlock company profile
Swizzzprozzz 21 Unlock company profile
Ideya Labs 19 Unlock company profile
Gree Electric Appliances of Zhuhai 18 Unlock company profile
Bear Electric Appliance 18 Unlock company profile
American Securities 16 Unlock company profile
Johnson Electric Holdings 16 Unlock company profile
Columbia Mutual Insurance Company 15 Unlock company profile
Tsann Kuen (Zhangzhou) Enterprise 15 Unlock company profile
Santos 15 Unlock company profile
Emerson Electric 15 Unlock company profile
De Longhi Industrial 14 Unlock company profile
Sonae SGPS 14 Unlock company profile
Haier Group 14 Unlock company profile
Yahorng Electronic 14 Unlock company profile
Leifheit 13 Unlock company profile
KingClean Electric 12 Unlock company profile
Guangdong Xinbao Electrical Appliances Holdings 12 Unlock company profile
Toshiba 12 Unlock company profile
Millo Appliances 10 Unlock company profile
Guangdong Midea Consumer Electrics Manufacturing 10 Unlock company profile
Greenfield World Trade 10 Unlock company profile

Source: GlobalData Patent Analytics

JS Global Lifestyle is one of the leading patent filers in smart blenders. Some other key patent filers in the space are Midea, Groupe SEB, Vorwerk, and Kenwood. Joyoung, JS Global Lifestyle’s brand for cooking appliances, launched a smart cooking blender. It is a powerful, high-capacity blender that can cook, mix, puree, juice, and churn, along with other capabilities. The blender also has a self-cleaning mode, which automatically starts after the blending is complete. consumers can also use the function button for self-cleaning on the touchscreen.

In terms of application diversity, Whirlpool leads the pack. Spectrum Brands and Santos stood in the second and third positions, respectively. By means of geographic reach, Toshiba held the top position, followed by Swizzzprozzz and Healthy Foods.

With consumers growing busier by the day, smart blenders are anticipated to gain popularity. These blenders help to save time for consumers, providing the optimum speed and mixing time. Also, the easy availability of recipes in the app is an advantage for consumers. To further understand the key themes and technologies disrupting the consumer industry, access GlobalData’s latest thematic research report on Consumer.

GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.