Burger King and Budweiser launch new American brewhouse king sandwich. Credit: Business Wire.

American fast food chain Burger King has partnered with lager brand Budweiser to launch its new American Brewhouse King Sandwich this summer.

The sandwich is made using two flame-grilled beef patties, three half-strips of thick-cut smoked bacon, crispy onions, tavern sauce, American cheese and creamy mayonnaise, and served on a sesame seed bun.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Burger King North America marketing head Renato Rossi said: “There’s no better way to celebrate the Fourth of July than with a flame-grilled burger from Burger King restaurants and an ice-cold Budweiser beer.

“Our new America Brewhouse King Sandwich is an epic, bold burger that celebrates America and will bring our guests the big bite they crave.”

The sandwich is currently available to customers for a limited time at participating restaurants for $6.19.

The fast food chain will also feature Budweiser’s ‘Whassup’ commercial across its restaurants to promote their partnership.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Budweiser marketing vice-president Ricardo Marques said: “We’re excited to celebrate summer with the ultimate Bud and burger pairing, and to bring back our ‘Whassup’ commercial in an epic way with Burger King.

“The King of Beers and The King of Burgers are going to give America something to cheers to this summer.”

Owned by Restaurant Brands International, the fast food hamburger chain currently operates more than 15,000 locations in approximately 100 countries and US territories.

Budweiser is an American-style lager brand introduced in 1876 by the alcoholic drinks major Anheuser-Busch.