Carluccio’s currently operates around 85 restaurants across the UK and Ireland. Credit: Edward Hands.

Italian restaurant Carluccio’s has partnered with e-commerce platform BigCommerce to relaunch its website as part of its £10m investment and brand restructuring initiative.

Powered by BigCommerce, the newly updated website will expand its presence by offering a new digital experience to clients and customers.

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Carluccio’s marketing director James Backhouse said: “Carluccio’s is a brand that is built on brilliant people working in the business, suppliers creating amazing products, and the ingredients themselves.

“We are unusual in having both restaurants and delis retailing our products, and we wanted to bring this all to life in our online presence.

“We needed a platform that could strike the balance between traditional e-commerce and a content-rich website.”

“Our aim was to develop a website that did the fundamentals really well – whilst also demonstrating the stories behind the brand and products, and linking seamlessly into e-commerce.

“To do this, we needed a platform that could strike the balance between traditional e-commerce and a content-rich website. This newly-launched site has definitely accomplished that.”

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According to BigCommerce EMEA general manager Mark Adams, Carluccio’s team can manage product catalogues, inventory, orders, fulfilment and shipping, checkout and payment using the new website.

Adams added: “By levering BigCommerce for WordPress, Carluccio’s has created an engaging, inspiring, story-driven site with embedded shopping intelligently incorporated throughout.”

Based in London, Carluccio’s currently operates around 85 restaurants across the UK and Ireland, as well as 14 restaurants in Turkey and the Middle East.