Global chains McDonald’s and Costa Coffee teamed up last week (12-20 May) as part of environmental charity, Keep Scotland Beautiful’s national ‘Give Your Litter A Lift’ campaign.
In a bid to “clean up Scotland’s roads,” the initiative aimed to tackle the “growing problem of litter ruining Scotland’s main highways” – bringing together government, industry, charity and the public sector to raise awareness of the impacts of roadside litter.
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As such, McDonald’s and Costa displayed campaign materials in a combined total of 27 drive-thrus across Scotland, while team members at Cameron Toll (Edinburgh) conducted a litter pick in the car park.
Martin Lomax, McDonald’s operations consultant (who operates the Cameron Toll restaurant) commented: “McDonald’s is proud to be involved in the ‘Give Your Litter a Lift’ campaign, tackling the growing problem of litter on Scottish roads and routes.
“As a business, we understand the important role that we play in making the local area a cleaner place for everyone, and involvement in this campaign, -encouraging customers to take their litter home – is a perfect example of that.”
Head of sustainability at Costa, Victoria Moorhouse, added: “We’re delighted to be teaming up with Keep Scotland Beautiful on the ‘Give Your Litter A Lift’ campaign.
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By GlobalData“At Costa Coffee, we are committed to making a positive impact in the local communities that we serve, which includes daily litter picks across all of our stores.
“We hope customers will help support their local drive-thru teams and work together to make this campaign a huge success.”
Georgina Massouraki, Keep Scotland Beautiful, commented: “We are really pleased to secure support from such significant brands.
“Costa and McDonald’s are ideally placed to engage with their customers and help encourage them to dispose of their rubbish responsibly.”
