iFood plans to continue to operate its restaurant delivery apps in Brazil and Colombia. Credit: Pexels / Pixabay.

Brazilian start-up iFood’s restaurant delivery app SinDelantal is set to close its operations in Mexico next month as it faces competition.

SinDelantal said that the platform will suspend its operations in the country on 4 December.

The latest move comes due to intense competition in the food delivery industry, the company added.

Furthermore, SinDelantal announced its decision a month prior to closing its operations in order to lessen the inconvenience that would be caused to its users and business partners.

In a statement, SinDelantal said: “Mexico is experiencing an environment of intense competition in the food delivery industry, in which many brands seek to win the hearts and stomachs of the Mexican consumer.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The food delivery platform, which was established in 2012, found itself contending with an increasing list of competitors that are funded well and eager to attract users in Mexico. The competitors include Rappi, UberEats, and Didi.

Reuters reported that the investment partners of SinDelantal will now focus on markets where they have the opportunity to transform the way people eat.

Once the operations close, iFood plans to continue to operate its restaurant delivery apps in Brazil and Colombia.

In April, the company acquired a controlling stake in Germany-based Delivery Hero’s Domicilios.com in Colombia. Already operating in 30 cities, Domicilios.com has a network of 12,000 businesses.

iFood and Domicilios.com together are expected to have the largest geographic coverage of any food delivery company in the region.