American millennials prefer not to tip servers at restaurants. Credit: CreditCards.com.

A survey conducted for CreditCards.com has shown that American millennials prefer not to tip servers at restaurants compared to their older counterparts.

The survey was carried out online by GfK Custom Research North America on its OmniWeb online omnibus for CreditCards.com . It involved 1,000 adults during 18 to 29 May this year.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

According to the findings, 10% of Americans aged 18 to 37 years agreed that they never leave tips and one out of three leave a tip, which is less than 15% of total restaurant tips.

The survey also states that one out of six millennials consider opting for lowest tip options, as well as one out of five choosing to offer no tip at all.

Around 27% of young adults preferred to pay the service charge included in restaurant food prices rather than offering tips to servers.

CreditCards.com senior industry analyst Matt Schulz said: “Tipping at sit-down restaurants has always been the standard in the US, but that’s not necessarily the case in other countries.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We’re seeing younger adults tipping less, and even showing a greater preference toward eliminating tipping altogether, even if it means paying more on the bill.”

The survey also identified around 27% of people with annual incomes of more than $75,000 and 30% of people with college degrees chose not to tip at restaurants.

In addition, 41% of millennials who dine out are not comfortable sending food back in a restaurant.

Around 21% of millennials chose to opt for higher food prices, however, they do not feel comfortable to offer a tip.