Uber Eats will open 400 ‘virtual restaurants’ in UK. Credit: PROFranklin Heijnen.

Meal ordering and delivery platform Uber Eats is reportedly planning to introduce 400 ‘virtual restaurants’ across the UK by the end of the year.

According to The Telegraph, the virtual restaurants will help increase a takeaway’s existing resources while using existing kitchen space.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Uber Eats will offer extra takeaway menus across the virtual restaurants, which can be seen by customers on the delivery app.

Uber US head of virtual restaurants Cathy Zhou was quoted by The Telegraph as saying: “The opportunity is really huge just given the early signals we’ve seen from the restaurants that we’ve already worked with.

“Starting with our experience in the US, we have showed how you can build up menus using existing infrastructure.”

“We launched virtual restaurants in January 2017 starting in Chicago, and today we already see over 1,600 virtual restaurants globally.”

Uber Eats UK manager Toussaint Wattine added: “We heard there was an appetite from restaurants to grow their business. Starting with our experience in the US, we have showed how you can build up menus using existing infrastructure.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

This concept has already been tested in the UK by Deliveroo, which earlier this year launched its own chain of virtual restaurants.

Uber Technologies was reportedly in ‘early talks’ to purchase a stake in Deliveroo in a deal valued at more than $2bn.

Besides Uber Eats, major players in the UK food delivery segment include Just Eat and Deliveroo.