Stand-Up Burger menu items include The Stand-Up Burger, BBQ Bacon, Chili Cheese, The Freebird, Falafel Wrap, Save Animal-Style Fries, and The Emerald Chip. Credit: Lefteris kallergis / Unsplash.

US-based fast-casual chain Veggie Grill has launched a new plant-based fast-casual restaurant concept called Stand-Up Burgers, as the demand for plant-based options rises in the country.

The new brand is the chain’s first burger-only restaurant. It has been launched at 48 Shattuck Square in Berkeley, California.

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Two additional units are reportedly scheduled to open in Chicago in the next few months.

Commenting on the latest concept, Veggie Grill co-founder TK Pillan said: “We are excited to introduce Stand-Up Burgers to the Berkeley community – a historically passionate and vocal community – and invite them to stand up for what they believe in and show love for the planet, animals, and themselves.

“At Veggie Grill, we are on a mission to advance plant-based eating nationwide and empower people to eat less meat by providing them with innovative and delicious plant-based experiences.”

Stand-Up Burger menu items include The Stand-Up Burger, BBQ Bacon, Chili Cheese, The Freebird, Falafel Wrap, Save Animal-Style Fries, and The Emerald Chip.

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The brand also plans to partner with local charities that serve people, animals, and the planet.

For the month of March and April, it will donate a portion of the proceeds of every purchase of the signature Stand-Up Burger or Stand-Up Shake to Berkeley Humane and Support + Feed.

The launch of Stand-Up Burgers comes soon after the rollout of Veggie Grill’s first plant-based brand.

In January, the chain introduced a delivery-only virtual Mexican restaurant concept called Más Veggies Taqueria, offering only plant-based dishes.