Innovation Update Q2 2022: Meat and Meat Alternatives
By GlobalData
Meat alternatives continue to push boundaries, as companies explore 3D printed, plant-based, and precision fermentation-based alternatives. As a result, shoppers are more open to experimental formulations that introduce new flavors to meat products, blur traditional food categories, or swap in new ingredient types.
It is vital for their development that retailers acknowledge this range of emerging trends during these increasingly uncertain times. Brands must continue to understand how consumer needs and desires change, and offer a range of products that reflect the world around them, therefore developing purchasing and consumption decisions. Exciting non-traditional formulations are hitting the market - following the trajectories and target audiences of these launches will help other brands find their niche.
Consult our report on Meat and Meat Alternatives, from the collection of >17,000 reports on GlobalData Explorer, to:
- Understand the current market dynamics of the Meat and Meat Alternatives Sector
- Assess strategies implemented by companies to better penetrate the market
- Understand the key themes in the market that these companies and their respective products appear to be targeting
- Marketing / Advertising strategies being used by these players for specific products
- Other segment-specific analysis (packaging, design, flavors etc.)