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Generation Z: Technology Trends

Having been strongly shaped by the forces of globalisation and digital technology, Gen Z consumers are highly aware of the challenges that many are confronted with on a daily basis…

Generation Z: Macroeconomic Trends

The Covid-19 pandemic will likely shape how the Gen Z population view the world, pursue opportunities, and confront obstacles. It will impact their attitude towards everything from global challenges such…

Generation Z: Consumer Trends

Gen Z consumers perceive their devices and digital personas to be extensions of themselves, creating new imperatives for brands with respect to how shopping experiences and marketing communications are conceived.…

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