Restaurant brand Sweet Paris Crêperie & Café, known for its specialty in sweet and savoury crêpes, is set to broaden its US footprint by entering Arkansas and Missouri.
A four-unit signed agreement will see two restaurants launch in Arkansas metropolitan cities and two in Kansas City, Missouri, with the first location scheduled for Autumn 2025.
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Texas natives Michael and Melissa Aaron are the entrepreneurs behind the expansion, bringing the brand to new regions.
Michael Aaron said: “When we were looking to expand our portfolio, we knew we wanted a brand that we were passionate about.
“We heard about Sweet Paris and upon visiting immediately took notice of the ambiance. Once we tasted the food, we knew this was a business we wanted to be part of. Seeing how involved Ivan and Allison are, we are confident in our partnership with this brand. We are excited to lead the brand’s expansion into two new states and introduce a taste of Paris to new communities.”
Pinnacle Hills Promenade, where the first new restaurant will open, is a luxury retail lifestyle centre and a known shopping and dining destination in Rogers, Arkansas.
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By GlobalDataThis area is close to Walmart’s home office and the University of Arkansas.
Aarons’ development plans include potential expansion into Little Rock, Arkansas and additional locations in Kansas City.
Sweet Paris co-founder Allison Chavez said: “Breaking into Arkansas and Missouri is a key move in our strategic national expansion, and we are thrilled to have the Aarons leading the way.
“As seasoned restaurant franchise owners, we are confident in our partnership with them and their ability to bring communities together through high-quality food. We are eager to continue to grow and strengthen our national presence, introducing more communities to our Parisian-inspired cuisine.”
Nationally, Sweet Paris Crêperie & Café is on a growth trajectory, with 20 stores currently operating across Arizona, Florida, Minnesota, Texas, and Mexico.
Founded in 2012 by Ivan and Allison Chavez, Sweet Paris is seeking engaged partners for multi-unit opportunities as part of its strategic partnership model.
The brand’s national expansion efforts were further highlighted in April 2025 when Sweet Paris Crêperie & Café announced a new store opening in Minnesota’s Galleria Shopping Centre, Edina, slated for autumn 2025.
