Whataburger has formed a new joint venture (JV) with KMO Burger for expansion across the US Midwest.

The partnership will see the consolidation of 16 Whataburger-owned restaurants in the Kansas City and Springfield, Missouri markets, along with 13 KMO Burger establishments, all operating under the Whataburger brand.

Whataburger president and CEO Debbie Stroud stated: “This partnership reflects the strength of our franchise model and the incredible trust we place in our partners.

“KMO Burger LLC has demonstrated an unwavering commitment to the communities they serve and to the heart of the Whataburger experience — amazing food, exceptional service and a welcoming atmosphere. We’re confident this joint venture will only deepen our connection with our fans in Kansas and Missouri.”

Employees of Whataburger Restaurants currently working at these locations will become part of KMO Burger’s team.

A dedicated cross-functional team has been established to facilitate a smooth transition, providing necessary support, information and care throughout the process.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

KMO Burger will begin operations for all 29 restaurants upon completion of the transaction.

KMO Burger NFL quarterback and part-owner Patrick Mahomes added: “As a longtime fan and investor, I’m thrilled to take this next step with Whataburger. The brand means a lot to me — not just for the food, but for how it brings people together. Our team at KMO Burger is ready to keep raising the bar. I’m proud to be part of a team that’s focused on both growth and community.”

Whataburger is based in Texas and headquartered in San Antonio. It has more than 1,100 restaurants across 16 states.