Australia-based restaurant platform EatClub has secured $18.2m in Series A funding, facilitating its recent expansion into the UK market.
Co:Act Capital spearheaded the investment round, with contributions from Marbruck, Gandel Invest and Platform Advisory.
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The move aims to launch EatClub’s distinctive pricing model to London’s dining scene, as reported by SmartCompany.
Founded in 2017 and endorsed by celebrity chef Marco Pierre White, EatClub initially achieved traction by enabling restaurants to leverage real-time dynamic pricing to fill empty tables.
The Covid-19 pandemic posed a significant challenge as dine-in transactions plummeted, but EatClub responded by enhancing its technology.
EatClub CEO Pan Koutlakis stated: “While the world talked about a ‘new normal,’ we kept building. The board and our investors aligned on a bold move to keep developing breakthrough tech that would future-proof the business.
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By GlobalData“It completely re-imagines what a dining incentive should look like. Restaurants get targeted demand, and diners get spontaneity without friction.”
The platform introduced EatClub Pay, a payment system that enables diners to claim offers via the app directly, eliminating the need for vouchers or codes.
Following a 190% year-on-year surge in 2024, EatClub’s business has risen sevenfold from its pre-pandemic peak.
The company’s growth trajectory paved the way for its international expansion.
With the fresh capital, EatClub plans to further its product development and consolidate its position in the global market, starting with its recent foray into the UK.
Co:Act Capital partner James Douglas stated: “We’re delighted to have led the round for EatClub. It is such an innovative Australian company, creating real value for both the hospitality industry and consumers.
“At a time when restaurants need smarter tools to drive demand and diners are seeking better experiences and value, EatClub delivers on both fronts. We see enormous potential not just in Australia, but globally.”
