The Shake Shack burger brand and PENN Entertainment have entered a licensing partnership to introduce Shake Shack to ten PENN’s casino locations across the US.
The initial outlets will open in 2026 at the Hollywood Casino Toledo in Ohio and the River City Casino Hotel in St Louis, Missouri, subject to regulatory approvals.
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Shake Shack global licensing president Michael Kark stated: “Shake Shack is thrilled to be partnering with PENN Entertainment to open ten incredible Shacks and take a meaningful step into the entertainment space.
“We continue to explore flexible formats that allow us to expand the Shake Shack brand into new regions of the US. Together with PENN, we’re creating new opportunities to share our special blend of top-notch ingredients and warm hospitality with even more guests.”
Shake Shack offers crispy chicken, Angus beef burgers and a variety of beverages, including milkshakes and lemonades.
Since its inception in 2004, the brand has grown to more than 590 locations worldwide, with a presence in the US and international markets.
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By GlobalDataPENN Entertainment Operations executive vice-president Todd George stated: “This partnership marks another exciting development as we continue to re-imagine our properties with refreshed dining and entertainment options.
“Shake Shack is a well-known brand that resonates with customers, and we look forward to welcoming them to a core segment of our property portfolio.”
The announcement follows Shake Shack’s recent expansion plans, which include a partnership with Grupo Attie-Multifood Enterprises to establish 12 locations in Panama by 2035.
The brand intends to collaborate with local producers to offer a unique dining experience in the Panamanian market, with the first outlet scheduled to launch in 2026.
