US-based breakfast restaurant chain Eggs Up Grill has reported a strong first quarter (Q1) in 2025 as it continues its expansion.
The brand has signed three new franchise agreements for six new commitments and opened five new restaurants across various locations, increasing its presence to 94 locations.
Go deeper with GlobalData
This Q1 performance is highlighted by a multi-brand development deal that will introduce the Eggs Up Grill experience to Pennsylvania, with plans for at least four locations in the eastern part of the state up to 2029.
The expansion of Eggs Up Grill is significantly driven by multi-unit developers who bring a wealth of operational expertise and a passion for the brand.
Their long-term investment mindset is instrumental in ensuring consistency and growth across different markets.
Additional deals in Q1 include a single-unit agreement in James Island, South Carolina, a three-unit development agreement for Lake Charles, Los Angeles and the Beaumont, Texas areas, and a two-unit development agreement for the Macon/Warner Robins market in Georgia.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThese new locations will open from late 2025 to early 2026.
Eggs Up Grill, which has more than 170 restaurants either open or in development, is well-positioned for continued growth throughout 2025.
Its restaurant model is described as “daytime-only hours and [with] a community-first approach”, with a high-quality breakfast and lunch menu and a focus on family-friendly culture.
Eggs Up Grill is actively seeking partners nationwide, targeting both seasoned entrepreneurs and those looking to own their first business.
Eggs Up Grill CEO Ricky Richardson stated: “This year is off to a great start thanks to the strength of our franchise community and the demand we continue to see for our high-quality, better breakfast concept.”
“Our momentum is being driven by experienced, multi-unit operators who see the value in scaling with a brand built on simplicity, hospitality and strong unit-level economics. In the last 12 months, Eggs Up Grill opened 22 restaurants, outpacing and outperforming competitors in the sector. We’re entering new markets, welcoming passionate operators, and staying focused on what matters most, serving our neighbourhoods with great food and real hospitality.”
In April 2025, Eggs Up Grill announced plans to expand into the Dallas-Fort Worth metroplex in Texas, establishing multiple locations and bringing its all-American breakfast to the region.
