US-based fast casual restaurant Chicken Salad Chick is broadening its footprint in the Midwest with ten new restaurants in the Minneapolis area. This is a significant step for the brand as it introduces its dining experience to the Upper Midwest.
The Coffey family, with a basketball legacy, is behind the signed agreement that will bring the franchise to the region.
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Richard Coffey said: “We knew we wanted to go into business with a brand that we could all get behind.
“Chicken Salad Chick stood out because of the support and communication we’ve received from the team. This is more than a business venture, it’s a family journey, and we’re excited to do it with a brand that feels the same way.”
The brand’s strategic growth plan includes opening the ten locations before 2030, targeting development in Hennepin and Ramsey County.
With an open real estate landscape, Chicken Salad Chick sees opportunities for market growth in the Midwest.
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By GlobalDataFranchise development vice-president Mark Verges stated: “We’re thrilled to have a passionate and community-driven family join Chicken Salad Chick.
“Their deep roots in Minnesota and commitment to giving back make them great partners as we grow our presence in the Midwest.”
Chicken Salad Chick is leveraging the momentum from 2024, aiming to set new records with franchise deals across the US in 2025.
The franchise development team has identified Illinois, Iowa, Michigan, Minnesota, Ohio, Pennsylvania, West Virginia and Wisconsin as key areas for growth.
The brand has experienced a 13% increase in unit count year-on-year and reports more than $400m in system-wide sales, a 56% increase over 2021, with an average unit volume (AUV) of $1.48m, according to its 2024 franchise disclosure document (FDD).
In addition to the Midwest expansion, Chicken Salad Chick recently announced plans to increase its presence in Texas with a new outlet in Temple.
