US fondue restaurant franchise The Melting Pot has named John Crawford as its new CEO as part of several leadership changes.
Crawford will succeed Bob Johnston, a founding member.
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Johnston will continue as chairman of the board, supporting the brand’s strategic direction.
Crawford, who joined Melting Pot in March 2020, previously held leadership roles at Ruth’s Chris Steak House and Bennigan’s.
The restaurant highlighted Crawford’s focus on franchise support and brand transformation, which has bolstered the company’s growth.
The company also promoted several executives. Randy Barnett is now chief technology officer, and Mike Mobley has been named chief talent officer.
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By GlobalDataMatt Zurcher was elevated to vice-president of franchise and restaurant operations.
Additional changes include Dan Stone as chief business officer and Ana Malmqvist as chief brand officer. Scott Pierce remains chief financial officer.
Melting Pot has entered two new franchise agreements in 2025, expanding into North Dallas, Texas, and Syracuse, New York.
The North Dallas location will be led by new franchisees Dan and Tracie Greene.
The Syracuse development is headed by an existing franchisee group. The franchise agreements align with Melting Pot’s 50th anniversary, celebrated in April with special menu offerings.
The Grand Reserve Cheese Fondue was introduced to celebrate, reinforcing the brand’s “perfect night out” identity.
To support further expansion, Melting Pot will launch a golden anniversary incentive on 1 July 2025.
The first five new-construction franchise agreements signed will get a 50% discount on the initial franchise fee. This offer runs until 31 March 2026 or until five agreements are signed.
The brand is seeking franchisees to expand in key markets such as Texas, Florida, Michigan, California and Tennessee.
In May 2024, The Melting Pot unveiled its plan to expand into Wichita, Kansas.
