US hot dog franchise Wienerschnitzel has secured a deal to establish seven new restaurants in Norfolk and Richmond in the state of Virginia, marking its entry into the East Coast market.
The expansion is led by Leon Dickey, who previously owned and operated multiple McDonald’s restaurants in the Tidewater market.
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Dickey stated: “Wienerschnitzel immediately stuck out to me for its unique positioning and operational efficiencies, and I knew I wanted to be the one to bring it to Virginia.
“The brand has an extremely loyal following out West, and I believe it’s perfectly poised to resonate with guests here as well.
“There’s nothing like it in the market — and I’m confident that the combination of craveable menu items and its scaleable model will set us up for long-term success.”
The new Virginia locations will offer Wienerschnitzel’s full menu, including its signature Chili Cheese Dog, Junkyard Dog, chili cheese fries, jalapeño poppers and Tastee Freez soft serve desserts.
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By GlobalDataWienerschnitzel currently operates 340 franchised locations across 13 US states, with more than 50 additional units in development across the US.
Wienerschnitzel franchise development director Ted Milburn stated: “This is a major milestone for Wienerschnitzel as we expand to the East Coast.
“Entering Virginia with a seasoned, rock-solid operator who has a strong background in running successful restaurants gives us tremendous confidence in the future of this market.
“It’s a big step in our national growth strategy and the beginning of exciting momentum beyond our traditional footprint.”
In May 2025, Wienerschnitzel unveiled its plan to extend its presence into Walmart stores.
