US restaurant chain Peter Piper Pizza has teamed up with SoundHound AI, a company specialising in voice AI, to implement a new phone ordering system for pick-up.
The platform allows guests to place orders through a conversational voice AI agent that understands natural speech.
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It is designed to streamline the ordering process by being trained on Peter Piper Pizza’s entire menu, which includes handcrafted pizzas, wings, desserts and family meal deals.
The voice ordering platform is operational at all Peter Piper Pizza locations in Arizona and Albuquerque, New Mexico.
SoundHound AI states that the new system will ensure that every phone call is answered, regardless of the restaurant’s busyness, with the voice AI agent managing multiple calls at once.
The voice AI can provide information on store hours, birthday party packages, allergen details, and other frequently asked questions.
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By GlobalDataSoundHound AI chief product officer James Hom stated: “Peter Piper Pizza has implemented innovative AI agent technology that puts convenience and speed at the centre of every guest interaction.
“We’re proud to partner with them to bring a smarter, faster ordering experience to their customers.”
SoundHound AI supports thousands of locations with its advanced voice and conversational AI technologies, including products designed for enterprise solutions.
Peter Piper Pizza, a wholly owned subsidiary of CEC Entertainment, was founded in 1973 in Glendale, Arizona.
It operates more than 120 locations across the US and Mexico, offering dining, entertainment and carryout services.
Peter Piper Pizza chief marketing officer Genaro Perez stated: “With families juggling busy schedules, convenience is key — but so is great food.
“This new AI-powered voice ordering experience gives our guests a fast, reliable way to place orders over the phone just by speaking naturally.
“Whether it’s our made-from-scratch pizzas, bold-flavoured wings, sweet treats or fan-favourite Piper deals, this innovation makes it easier than ever to get the food they love – without the wait.”
In December 2024, Church’s Texas Chicken partnered SoundHound AI to deploy its voice AI-powered drive-through ordering solution.
