India’s quick service restaurant (QSR) coffee chain, Nothing Before Coffee (NBC), has launched its 100th outlet, which is in Vadodara, Gujarat.
In recognition of this milestone, the café chain is offering a special Rs100 ($1.14) coffee promotion at all its locations across India.
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Established in 2017 by Ankesh Jain, Anand Jain, Akshay Kedia and Shubham Bhandari, NBC has expanded to 36 cities across 14 states, including Rajasthan, Uttar Pradesh, Gujarat and Punjab.
The company has focused on metropolitan areas and emerging cities.
In early 2025, NBC raised $2.3m in a Pre-Series A funding round led by Prath Ventures, with additional contributions from SYL Investments.
The coffee chain plans to open 80 new stores by the end of the fiscal year 2026.
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By GlobalDataNothing Before Coffee co-founder Akshay Kedia was quoted by Business Outreach as saying: “Our vision is to make Nothing Before Coffee India’s most loved homegrown coffee chain by delivering authentic, affordable and culturally resonant café experiences.
“Reaching our 100th store is both a proud and humbling milestone, born from our mission to bring quality coffee to every corner of India, from bustling metros to emerging towns.
“By combining affordability, uncompromising quality, and deep cultural relevance, especially in Tier II and Tier III markets – we have laid a foundation for sustained growth. With strong unit economics and unwavering consumer trust, we are now poised to scale rapidly.”
