FAT Brands, which owns Great American Cookies, has partnered with Virtual Dining Concepts (VDC) to introduce Great American Cookies as a delivery-only brand.
The initiative is supported by Chuck E Cheese, which will assist in the operational aspects of the rollout.
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The launch will take place in late August 2025. By the end of the month, delivery is expected to be available at more than 400 locations, with projections to expand to 900 by the end of the year, leveraging VDC’s technology and Chuck E Cheese’s kitchen management resources.
VDC co-founder and president Robbie Earl stated: “We are delighted to add Great American Cookies to our extensive family of virtual brands. It’s been an incredible opportunity to integrate a beloved brand with an extensive physical presence into our roster.
“By leveraging our virtual delivery expertise, we want to elevate Great American Cookies and enhance revenue streams for our partner restaurants, both in-store and via delivery.
“This is just the beginning of the growth journey we foresee with Great American Cookies.”
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By GlobalDataThe partnership allows Great American Cookies to develop and manage its virtual brand, aiming to broaden its market presence and revenue streams within the virtual dining sector.
The collaboration will utilise the facility of FAT Brands, which manufactures cookie dough for the brand.
Customers can purchase individual cookies or assorted packs of three, six, 12 or 24.
The initial offerings will include five standard cookie flavours with plans for future seasonal items and limited-time offers.
Its signature flavours include sugar cookie, chocolate chip, red velvet, cookies and cream and snickerdoodle. Great American Cookies will be accessible in certain US cities through third-party delivery services such as DoorDash, Uber Eats and Grubhub.
