US cookie brand Chip City Cookies has teamed up with Square to enhance its business operations and support its growth throughout the country with the latter’s restaurant platform.
Square’s all-in-one restaurant platform of Square aids Chip City in handling everything from customer interactions to insights on day-to-day operations.
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Founded in 2017 by Teddy Gailas and Peter Phillips, Chip City has 50 outlets in nine US states.
Its 2020 transition to Square’s services marked a pivotal moment for the brand, aligning with its expansion plans.
Square’s technology stack has been a key factor in supporting its scale-up.
Chip City has implemented Square Register and Square Terminal to facilitate order taking and payment processing.
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By GlobalDataSquare Dashboard provides Chip City’s management with real-time data from all its locations, enabling its leadership to make informed decisions across the business, from adjusting store hours to refining the selection of cookie flavours.
The insights gleaned from Square’s data analytics inform the selection of the site and strategic investments and propel ongoing success in the dessert landscape.
The Square Loyalty programme drives customer retention, rewarding patrons with points for each cookie purchase that can be redeemed for future treats.
Chip City’s investment in Square’s technology has attracted significant venture capital investment, with the brand securing $17.5m from Danny Meyer’s Enlightened Hospitality.
Chip City CEO and co-founder PeterPhillips stated: “At Chip City, delivering a great guest experience starts with smooth operations behind the scenes. Square makes everything easier – training staff, managing menus, tracking performance – so we can focus our energy on the ideas that drive the brand forward, like new flavour drops, social moments and creative marketing.
“We’ve had tremendous success with our Square Loyalty programme, and our customers are repeat customers for the most part.”
