UK-based restaurant chain Iro Sushi is planning to set up at least ten additional outlets before the end of 2026.
The move comes as the company pursues its expansion goal of 100 sites by 2030.
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Two new branches in the towns of Woking and Tunbridge Wells are scheduled to begin trading before Christmas 2025.
The company, established in 2014, now runs more than 30 quick-service restaurants across the UK.
It specialises in made-to-order sushi and Japanese-inspired menus under the direction of sushi chef Chhong Sherpa.
Dishes served at the restaurant include Salmon Selection platters, Chicken Katsu Curry and Chicken Gyoza.
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By GlobalDataThe business began franchising in 2019 and has added more than 20 locations since August 2023.
Sherpa stated: “We believe our offer plays into the heart of major consumer trends. Consumers today want quick, protein-rich meals that make them feel good, which has fuelled our rapid expansion with 20 openings in the last 18 months.
“Now, as we look to the next chapter with our evolved brand, we are looking for ambitious franchisees keen to scale with us and bring premium restaurant quality sushi to all.”
Iro Sushi is also assessing potential markets in Europe and the Middle East.
The group sources sustainable seafood from Norway, and imports sauces and toppings from Japan.
Sherpa went on: “At Iro Sushi, we are on a mission to bring restaurant quality sushi to the masses. For too long, consumers have been getting shortchanged with inferior, tasteless sushi that uses cheap and unsustainable seafood.
“We want to change this with our menu of truly authentic, premium and restaurant quality sushi served at affordable prices.”
In recent months, the company has completed a series of brand and operational changes aligned with its growth plans, encompassing a refreshed visual identity with a new logo, as well as updated operating procedures and franchising standards.
