Foodservice technology provider PAR Technology has introduced Smart Passes, a wallet-native loyalty product built into its PAR Punchh platform.
Smart Passes is designed for mobile-first customers and enables restaurant operators to run loyalty through Apple Wallet and Google Wallet, positioning the wallets as a real-time channel that does not require a dedicated app.
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The solution supports one-tap sign-up and can deliver points, rewards and promotions in real time, without requiring downloads or logins.
PAR Technology CEO Savneet Singh stated: “This isn’t loyalty tacked on – it’s loyalty-first by design.
“Smart Passes creates a new, native loyalty channel that removes friction without disrupting the guest experience or operational flow. By embedding this into the tech stack, brands can deliver a truly unified guest experience — where loyalty feels effortless, intuitive and part of every interaction.”
The company aims to increase participation among casual visitors and first-time customers.
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By GlobalDataIntegrated within Punchh, Smart Passes links to existing campaigns, customer data and engagement workflows.
This approach avoids the need for separate vendors, manual synchronisation or standalone data sets.
Smart Passes is available immediately to restaurant brands, with Offer Passes scheduled to launch in the first quarter of 2026.
In September 2025, PAR Technology introduced the PAR AI intelligence suite, an embedded intelligence layer within its PAR product suite.
The solution features an intelligent assistant, Coach AI, tailored to enhance critical functions in restaurant operations.
In June, PAR Technology introduced PAR Engagement, a suite of products for empowering enterprise restaurants to better engage with guests and streamline their operations.
