US fast-casual chain Chipotle Mexican Grill is set to enter the Mexican market with its first restaurant in Nuevo León, as part of its international expansion plans.
Developed in partnership with restaurant operator Alsea, the outlet will open on 16 July in San Pedro Garza García.
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The restaurant will serve Chipotle’s core menu of customisable burritos, bowls, salads, tacos and quesadillas.
Chipotle CEO Scott Boatwright said: “We are entering Mexico with deep respect for the country’s culinary heritage and a commitment to delivering the Chipotle experience with excellence.
“Our research has reinforced our belief that there is strong interest in high-quality, freshly prepared food served with the customisation and convenience that Chipotle offers.
“Nuevo León is an ideal place to begin this journey, and with Alsea’s operational expertise and deep local market knowledge, we look forward to serving new guests and earning a place in Mexico’s vibrant dining culture.”
The opening is described as the first phase of Chipotle and Alsea’s broader strategy to expand across Mexico’s largest metropolitan areas.
This site is the first to launch under the development agreement announced by Chipotle and Alsea in April 2025.
Under the contract, the partners plan to open more restaurants in Nuevo León later this year and move into Mexico City next year.
Alsea CEO Christian Gurría said: “Bringing Chipotle to Mexico is an important step in our growth and portfolio diversification strategy.
“We are introducing an iconic brand with a differentiated value proposition that has resonated with millions of guests around the world, and we are confident it will be warmly welcomed by Mexican consumers.
“This week’s opening reflects our confidence in Mexico’s growth potential and our commitment to continuing to drive investment, job creation, and economic development in the communities where we operate.”
Chipotle currently operates more than 80 restaurants in Canada, 20 in the UK, six in France and two in Germany.
The company runs over 4,100 restaurants worldwide. It expects to open between 350 and 370 new locations this year as it continues to implement its “Recipe for Growth” strategy, which includes a target of 7,000 restaurants in the US and Canada.
