Pizza Hut has appointed Juan Carlos Loredo as the new president of its US operations in a move to bolster the brand’s growth strategy.
Loredo will take on his new role on 3 June 2024, reporting directly to Pizza Hut Division CEO Aaron Powell.
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Powell said: “Carl comes to Pizza Hut with a strong track record of positioning brands for success and delivering results in highly competitive markets. He is adept at helping brands show up in novel and authentic ways at the right intersection of customer need and culture.
“The Pizza Hut team is delighted to welcome Carl, who will bring a passion and focus that will take us forward to the brand’s next bright chapter.”
Loredo’s responsibilities will include driving the overall performance of the brand’s business in the US.
He joins Pizza Hut from The Wendy’s Company, where he served as global chief marketing officer.
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By GlobalDataDuring his eight-year tenure at Wendy’s, Loredo expanded the digital sales business, launched new product occasions and executed high-calibre marketing and content campaigns.
He was previously associated with The Marketing Arm, part of Omnicom Media Group, where he served as vice-president of account services.
Loredo said: “I love a good story, and Pizza Hut’s journey from one restaurant in Wichita, Kansas, to global cultural icon status is tremendously inspiring.
“It is an honour to lead Pizza Hut’s US business and be a part of taking this beloved brand forward for the next generation of customers.
“I am eager to partner with Aaron and the leadership team, our best-in-class franchisees and our talented team members around the country to unlock growth for this powerhouse brand.”
