Fast-food brands engage Gen Z audiences with NFTs and online gaming
Brand promotion through entertainment platforms, such as digital art, appeals to younger consumers.
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New KFC-themed pop-up hotel offers ‘staycation’ in smart QSR marketing tactic
The KFC hotel concept in Shoreditch will appeal to consumers willing to pay extra for an exclusive experience while…
Celebrity collaborations prove to be a recipe for success for McDonald’s
The fast-food giants latest collaboration with K-pop supergroup BTS has proven to be a hit, solidifying the effectiveness of…
Nestlé’s revamp in recipes to capitalise on demand for healthier food and drink
By modifying suitable recipes, Nestlé hopes to appeal to consumers concerned with health and wellness.
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COVID-19 has accelerated foodservice digitalisation and operators will continue to use these strategies after the pandemic.
Zomato files for IPO as Indian online food deliveries surge amid second COVID-19 wave
With customers increasingly ordering food online amid the pandemic, the Zomato IPO filing holds high expectations.
Haagen-Dazs to launch summer specials, tapping the occasional alcohol drinkers
Häagen-Dazs has recently launched an exotic new cocktail-inspired ice cream collection in the UK which combines ice cream and…
UKs new 2022 menu labelling law to put foodservice operators in a tight spot
The UK Government’s plan to introduce the new Menu Labelling Requirements law, which will enforce major foodservice operators to…
Kellogg’s new mashup cereal variety targets experimental sensory seekers
The latest Kellogg's Mashups Cereal provides consumers with a convenient, novel flavour experience.