Share this article

The global foodservice industry experienced a 5% rise in company filings mentions of easy & affordable in Q2 2023 compared with the previous quarter, with the highest share accounted for by McDonald’s with 267% year-on-year increase, according to GlobalData’s analysis of over 29 foodservice company filings. GlobalData’s Top Themes in Consumer, Packaging and Foodservice – Thematic Intelligence report identifies the leading themes such as easy & affordable that will impact the consumer goods, packaging, and foodservice sectors, trend highlights and opportunities, and provides an understanding of how conflicting themes might interact with one ano Buy the report here.

Smarter leaders trust GlobalData

Notably, easy & affordable was one of the most frequently referenced themes in Q2 2023, ranking highest in terms of mentions, ahead of omnichannel and energy transition, according to GlobalData.

Of the top leading companies in the foodservice industry, McDonald's had the greatest increase in references for easy & affordable in Q2 2023, compared with the previous quarter. GlobalData identified 11 easy & affordable-related sentences in the company's filings - 1% of all sentences - and an increase of 267% in Q2 2023 compared with Q2 2022. DoorDash’s mentions of easy & affordable dropped by 50% to 4 and Yum! Brands’s by 33% to 2.

GlobalData’s Company Filings Analytics also applies sentiment weight to reference sentences, based on whether the sentences are positive, negative, or neutral. Starting at 100 in 2020, an index over 100 is more positive. The overall index for easy & affordable in Q2 2023 was 90.

For further understanding of GlobalData's Top Themes in Consumer, Packaging and Foodservice, 2023 – Thematic Intelligence buy the report here.

This content was updated on 5 August 2023

Premium Insights


The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.


GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Company Filings Analytics uses machine learning to uncover key insights and track sentiment across millions of regulatory filings and other corporate disclosures for thousands of companies across the world’s largest industries.