The global foodservice industry experienced a 5% rise in company filings mentions of easy & affordable in Q2 2023 compared with the previous quarter, with the highest share accounted for by McDonald’s with 267% year-on-year increase, according to GlobalData’s analysis of over 29 foodservice company filings. GlobalData’s Top Themes in Consumer, Packaging and Foodservice – Thematic Intelligence report identifies the leading themes such as easy & affordable that will impact the consumer goods, packaging, and foodservice sectors, trend highlights and opportunities, and provides an understanding of how conflicting themes might interact with one ano Buy the report here.
Notably, easy & affordable was one of the most frequently referenced themes in Q2 2023, ranking highest in terms of mentions, ahead of omnichannel and energy transition, according to GlobalData.
Of the top leading companies in the foodservice industry, McDonald's had the greatest increase in references for easy & affordable in Q2 2023, compared with the previous quarter. GlobalData identified 11 easy & affordable-related sentences in the company's filings - 1% of all sentences - and an increase of 267% in Q2 2023 compared with Q2 2022. DoorDash’s mentions of easy & affordable dropped by 50% to 4 and Yum! Brands’s by 33% to 2.
GlobalData’s Company Filings Analytics also applies sentiment weight to reference sentences, based on whether the sentences are positive, negative, or neutral. Starting at 100 in 2020, an index over 100 is more positive. The overall index for easy & affordable in Q2 2023 was 90.
For further understanding of GlobalData's Top Themes in Consumer, Packaging and Foodservice, 2023 – Thematic Intelligence buy the report here.