The global consumer industry experienced a 5% rise in social media posts on health & wellness in Q1 2023 compared with the previous quarter, with the highest share accounted for Coca-Cola, according to GlobalData’s analysis of social media posts. GlobalData’s Health and Wellness TrendSights Analysis 2022 report provides an understanding of where the mega-trend is heading and how long it will last. It discusses the market overview, key factors, key sectors in health and wellness and the latest innovation in the mega-trend. Buy the report here.
Notably, health & wellness was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and Covid-19, according to GlobalData.
Of the 50 leading companies in the consumer industry, Coca-Cola had the most mentions of health & wellness in Q1 2023. GlobalData identified 28,268 health & wellness-related posts in the industry's social media activity - 1% of all posts - and an increase of 5% in Q1 2023 compared with Q4 2022.
For further understanding of GlobalData's Health and Wellness TrendSights Analysis 2022 buy the report here.