The global foodservice industry experienced a 6% drop in social media posts on health & wellness in Q1 2023 compared with the previous quarter, with the highest share accounted for McDonald’s, according to GlobalData’s analysis of social media posts. GlobalData’s Health and Wellness TrendSights Analysis 2022 report provides an understanding of where the mega-trend is heading and how long it will last. It discusses the market overview, key factors, key sectors in health and wellness and the latest innovation in the mega-trend. Buy the report here.
Notably, Covid-19 was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and health & wellness, according to GlobalData.
Of the 50 leading companies in the foodservice industry, McDonald's had the most mentions of health & wellness in Q1 2023. GlobalData identified 504 health & wellness-related posts in the industry's social media activity - 0.25% of all posts - and a decrease of 6% in Q1 2023 compared with Q4 2022.
For further understanding of GlobalData's Health and Wellness TrendSights Analysis 2022 buy the report here.