Alcoholic drinks is one of the food category offered in restaurants, along with the meat dishes and pasta & pizza categories, according to GlobalData’s menu intelligence database. According to GlobalData’s menu analysis of the alcoholic drinks category in Australia report, the alcoholic drinks category constitutes a 11% share among all restaurant types in Australia foodservice market. The report analyses 33,319 menu items from different foodservice outlets in Australia and provides an overview of the food categories available across its foodservice channel. Buy the report here.
Wine was found to be the most-used ingredient in the alcoholic drinks category, featuring in 14% of menu items, followed by fruit and spirits. Beer and vegetables were also significant ingredients.
An analysis of the annual price change between 2022 and H1 2023 indicates that the average menu prices in the alcoholic drinks category have risen by 8%. As on-premises dining gains momentum following the COVID-19 pandemic, the alcoholic drinks category in Australia is expected to experience overall growth.
Different categories exhibited mixed price movements within Australia foodservice market between 2022 and H1 2023. Food categories in Australia witnessed price increase in their food offerings in the mentioned timeline. Out of these, alcoholic drinks category saw highest price increase.
An in-depth analysis of the alcoholic drinks category price trend by location reveals consumption trends of each region. The graph below represents the change in alcoholic drinks category menu prices during 2021-2023 across the top five locations. As seen below, alcoholic drinks category menu items in Brisbane(Australia) became more affordable as compared to Sydney(Australia) and Adelaide.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In Australia market, restaurants operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavours of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Australia category menu, buy the report here.