British cuisine was one of the cuisine types in the UK, along with American and Italian cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of British cuisine in the UK report, GlobalData analyses 2 million menu items in the UK and provides an overview of the cuisines available across the foodservice channel in the UK. According to the report, British cuisine makes up 14% of all restaurant types in the UK. Buy the report here.

Smarter leaders trust GlobalData

Chicken was found to be the most-used ingredient in British cuisine featuring in 18% of menu items, followed by fish & seafood and vegetables. Herbs, spices & seasonings and fruit were also significant ingredients.

An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the British cuisine have risen by 0.42%. As on-premises dining gains momentum following the COVID-19 pandemic, the British cuisine in the UK is expected to experience overall growth.

Different cuisines exhibited mixed price movements within the UK foodservice market between 2022 and 2023. Of all the cuisines, European cuisine exhibited highest price increase, while Thai cuisine experienced a maximum price decrease.

An in-depth analysis of British cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in British cuisine menu prices during 2021-2023 across the top five locations. As seen below, British cuisine menu items in Sheffield(UK) became more affordable as compared to London-UK and Yorkshire(UK).

While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the British market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.

To further understand and explore GlobalData’s insight into the UK cuisine menu, buy the report here.

Premium Insights


The gold standard of business intelligence.

Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.


GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.