The global consumer industry experienced a 48% drop in social media posts on digitalization in Q1 2023 compared with the previous quarter, with the highest share accounted for Coca-Cola, according to GlobalData’s analysis of social media posts. Digitalization is one of the eight mega-trends that GlobalData covers as part of the TrendSights series of consumer insight studies. GlobalData’s Digitalization – Consumer TrendSights Analysis report highlights the market drivers, the relevance of trends by sector and provides strategic take-outs for new product development. Buy the report here.
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Notably, health & wellness was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and Covid-19, according to GlobalData.
Of the 50 leading companies in the consumer industry, Unilever had the most mentions of digitalization in Q1 2023. GlobalData identified 5,346 digitalization-related posts in the industry's social media activity - 0.2% of all posts - and a decrease of 48% in Q1 2023 compared with Q4 2022.
For further understanding of GlobalData's Digitalization – Consumer TrendSights Analysis, 2022 buy the report here.
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GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.
