Thai cuisine was one of the cuisine types in Sweden, along with Italian and American cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Thai cuisine in Sweden report, GlobalData analyses 13,644 menu items in Sweden and provides an overview of the cuisines available across the foodservice channel in Sweden. According to the report, Thai cuisine makes up 4% of all restaurant types in Sweden. Buy the report here.
Vegetables was found to be the most-used ingredient in Thai cuisine featuring in 31% of menu items, followed by herbs, spices & seasonings and noodle. Rice and fruit were also significant ingredients.
An analysis of the annual price change between 2022 and H1 2023 indicates that the average menu prices in the Thai cuisine have risen by 4%. As on-premises dining gains momentum following the COVID-19 pandemic, the Thai cuisine in Sweden is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Sweden foodservice market between 2022 and H1 2023. Of all the cuisines, Italian cuisine exhibited highest price increase, while Mexican cuisine experienced a maximum price decrease.
An in-depth analysis of Thai cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Thai cuisine menu prices during 2021-H1 2023 across the top five locations. As seen below, Thai cuisine menu items in Malmö became more affordable as compared to Stockholm(Sweden) and Göteborg.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Swedish market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Sweden cuisine menu, buy the report here.