Turkish cuisine was one of the cuisine types in Saudi Arabia, along with American and International cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Turkish cuisine in Saudi Arabia report, GlobalData analyses 21,862 menu items in Saudi Arabia and provides an overview of the cuisines available across the foodservice channel in Saudi Arabia. According to the report, Turkish cuisine makes up 2% of all restaurant types in Saudi Arabia. Buy the report here.
Chicken was found to be the most-used ingredient in Turkish cuisine featuring in 22% of menu items, followed by cheese and salad vegetables. Vegetables and bread products were also significant ingredients.
An analysis of the annual price change between 2022 and H1 2023 indicates that the average menu prices in the Turkish cuisine have risen by 0.6%. As on-premises dining gains momentum following the COVID-19 pandemic, the Turkish cuisine in Saudi Arabia is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Saudi Arabia foodservice market between 2022 and H1 2023. Of all the cuisines, Saudi Arabian cuisine exhibited highest price increase, while Asian cuisine experienced a maximum price decrease.
An in-depth analysis of Turkish cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Turkish cuisine menu prices during 2021-H1 2023 across the top five locations. As seen below, Turkish cuisine menu items in At Taif became more affordable as compared to Riyadh and Jeddah.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Saudi market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Saudi Arabia cuisine menu, buy the report here.