Turkish cuisine was the popular cuisine type in Turkey, constituting majority share by the number of restaurants, followed by American and Italian cuisines, according to GlobalData’s menu intelligence database. In its menu analysis of Turkish cuisine in Turkey report, GlobalData analyses 412,694 menu items in Turkey and provides an overview of the cuisines available across the foodservice channel in Turkey. According to the report, Turkish cuisine makes up 52% of all restaurant types in Turkey. Buy the report here.
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Vegetables was found to be the most-used ingredient in Turkish cuisine featuring in 17% of menu items, followed by chicken and herbs, spices & seasonings. Fruit and salad vegetables were also significant ingredients.
An analysis of the annual price change between 2022 and 2023 indicates that the average menu prices in the Turkish cuisine remained flat. As on-premises dining gains momentum following the COVID-19 pandemic, the Turkish cuisine in Turkey is expected to experience overall growth.
Different cuisines exhibited mixed price movements within Turkey foodservice market between 2022 and 2023. Of all the cuisines, Mexican cuisine exhibited highest price increase, while Mediterranean cuisine experienced a maximum price decrease.
An in-depth analysis of Turkish cuisine price trend by location reveals consumption trends of each region. The graph below represents the change in Turkish cuisine menu prices during 2021-2023 across the top five locations. As seen below, Turkish cuisine menu items in Bursa became more affordable as compared to Ankara and Istanbul.
While consumers become more price conscious, operators too, look for ways to optimize their costs to retain margin and market share. In the Turkish market, restaurant operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
To further understand and explore GlobalData’s insight into Turkey cuisine menu, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Online Menu Intelligence is a database of cost and profit foodservice operators on menus within Foodservice Intelligence Center. The tool’s several search options, such as cuisine, category, menu item, ingredient, and restaurant, help users to conduct focused searches in terms of price analysis (average price and change in prices), menu item claims, popular categories, cuisine/ingredient penetration levels, etc.
