Auntie Anne’s has revealed a new store design aimed at younger consumers, specifically Gen Z and millennials.
The brand, which is part of the GoTo Foods platform, aims to streamline operations and support long-term growth within the snack category.
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The design features changed signage, modular layout, colour palette and materials aligned with the latest logo and brand voice.
The space will be animated with materials, signature blue accents and textures, including a wall graphic and a mural design reflecting the chain’s knotted and twisted pretzels.
Merchandise displays, a view into the kitchen and frozen beverage machines are designed to create transparency.
Operational ease is prioritised with smart digital menu layouts, a mobile order pickup area and queueing paths to meet increasing off-premise demand.
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By GlobalDataAuntie Anne’s has more than 150 remodels scheduled for 2025.
GoTo Foods Brands president Michael Freeman stated: “This modernised design is a reflection of how we’re evolving to meet our guests wherever they are, while offering franchisees the flexibility, scaleability and operational efficiency they need to be successful.
“Our bold new look, featuring vibrant blues, playful twists and a sleek logo, signifies a major evolution in our visual identity, ensuring we remain culturally relevant and enticing to our target Gen Z and millennial demographics.
“As consumers are engaging with Auntie Anne’s in more ways than ever before, we’re building a brand experience that’s adaptable, future-ready and deeply connected to how people snack and dine today.”
