US fast-casual chain Baja Fresh Mexican Grill has announced the launch of Smokey Chipotle Chicken, a limited-time offering that features the flavours of chipotle sauce.
The new option is available at participating locations across the US until 20 October 2025.
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The seasoned and grilled Smokey Chipotle Chicken option is set to appear in a bowl, a burrito, an a la carte taco and a taco combo.
The Smokey Chipotle Chicken Bowl comprises fire-grilled chicken with caramelised onions served over Baja rice with pinto/black beans, pickled red onions, jack and cotija cheeses, avocado slices, a lime wedge and chipotle aioli.
The burrito version wraps these ingredients in a tortilla, while the taco combo offers them in soft corn tortillas.
Baja fresh restaurant operations vice-president Logan Reves stated: “Smokey Chipotle Chicken is our take on chicken tinga with a Baja Fresh twist. It’s smoky, bold and has just the right amount of heat, making it perfect for customers looking to try something new on our menu.
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By GlobalData“Our flavour-packed fire-grilled chicken is the perfect protein to try in a bowl, burrito or taco while delivering the fresh, authentic taste our guests crave.”
Since its inception in 1990, Baja Fresh has expanded to 70 franchised restaurants across the US.
The brand became part of franchising company Kahala Brands in 2016. Kahala has 30 fast-casual as well as quick-service restaurant concepts and around 3,000 locations in 35 countries.
In January 2025, Baja Fresh introduced new $10 Baja Bundles, designed to offer a trio of value-for-money meal choices.
In 2024, it broadened its menu with two new Golden State Burritos, available in steak and chicken options.
