US-based food manufacturer CH Guenther & Son (CHG) has bought domestic peer Fresca Mexican Foods, which makes frozen flour tortillas, corn tortillas and tortilla chips.
Financial details of the deal were not revealed.
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With this acquisition, CHG is looking to expand its tortilla output and improve its relationships with customers in the foodservice and quick service restaurant (QSR) sectors.
The acquisition includes Fresca’s product portfolio, team and facilities.
Fresca, since its establishment in 1977, has been producing “homestyle” and “better-for-you” tortilla products free from preservatives, artificial colours or flavours.
The Idaho-based company, with 370 full-time employees, leverages proprietary recipes alongside fresh-freezing techniques and manufactures approximately 5 million tortillas daily.
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By GlobalDataCHG CEO and president Rod Hepponstall stated: “I am very pleased to welcome Fresca to the CHG family. The company’s state-of-the-art manufacturing facility and strategic partnerships with some of the most prominent fast casual and QSR chains in North America are a great fit as we continue to execute our growth strategy.
“We share a commitment to quality, innovation and customer service, and I am confident the addition of Fresca’s talented team will strengthen CHG’s commitment to quality products and excellent service.”
Fresca president Andy Savin stated: “Joining CHG marks an exciting new chapter for Fresca. Together, we’ll continue to deliver exceptional products and service to our customers while expanding our reach and capabilities.”
Owned by Pritzker Private Capital alongside management and co-investors, CHG has a workforce of 5,000 across 30 food manufacturing sites in Canada, Western Europe, and the US, and a corporate office in Texas.
Set up in 1851 in Texas, the company claims to offer products with a “just-baked-from-scratch” flavour.
In 2022, CHG acquired Baldinger and Sons bakeries, a maker of hamburger buns, rolls, bagels and other speciality bakery items for QSR brands.
