CoCo Bubble Tea has revealed its expansion plans in North America, emphasising its penetration into smaller cities in Canada and a focus on the US.
The boba tea brand has recently inaugurated outlets in several Alberta locations, including Grand Prairie, Red Deer and Lethbridge.
Plans are also underway for a new store in Saskatoon, projected for 2025, as the chain extends its reach within the Canadian Prairie provinces.
In the US, CoCo has pinpointed Texas as a strategic market and opened a Dallas store in April 2025.
The move builds on the brand’s US expansion, which began with its first international store in 2011.
The company will also participate in upcoming franchise expos such as Franchise Expo West 2025 in Los Angeles, US, and the Toronto Fall Franchise Show, Canada, to engage with potential franchisees.
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By GlobalDataIts franchise strategy is based on fostering lasting partnerships, as demonstrated by the longstanding relationships with franchisees in both Canada and New York City.
CoCo will promote the culture of pearl milk tea, particularly to the younger demographic, through social media campaigns and initiatives.
The brand has adapted its product offerings to local tastes, such as transforming passionfruit drinks into popsicles for sale in T&T Supermarket locations in Canada.
A partnership with Barbie led to the creation of “Strawberry Dreamer” drinks, available in more than 100 North American stores.
The brand provides support to its franchise network in North America, offering logistics, operations, training, consulting and product development services.
CoCo also has a programme that supports individual entrepreneurs in building community-focused businesses.
CoCo Bubble Tea business development director Kody Wong stated: “As bubble tea becomes a staple refreshment in North America, we see significant potential for growth outside of major cities.
“From Alberta to Texas, CoCo’s franchise partners are bringing our brand to new communities and increasing access to authentic bubble tea for millions of North American consumers.”
