Cousins Maine Lobster (CML) is expanding its food truck operations to the US state of Wisconsin.
The new truck will launch on 14 June 2025, serving the Milwaukee community with its signature seafood dishes such as lobster rolls, New England clam chowder and lobster tots.
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The brand’s new Pink Lemonade Whoopie Pie will be offered as a special summer treat.
Motivated by the success of the CML truck in Chicago, entrepreneurs Chris Goeman and Kevin Smith wanted to bring the CML experience to Milwaukee.
They plan to roll out operations in Madison and Green Bay by 2026 and 2027 respectively.
A fourth truck is set for 2028 to further expand the chain’s presence in Wisconsin.
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By GlobalDataCML franchise development director Lindsay Herberger stated: “Opening a truck in Wisconsin is a major milestone for Cousins Maine Lobster, and we’re thrilled to do it with such passionate and community-driven partners as Chris and Kevin.
“Their excitement for the brand and deep local roots make them a great fit to introduce our Maine lobster experience to Milwaukee. We’re excited to see the positive impact they’ll make by creating local jobs, supporting neighbourhood events, and becoming an active part of the dining scene.”
As CML continues to grow, it is seeking operators who are passionate about quality food and customer service.
The brand is targeting markets with a demand for high-quality, fast-casual seafood, including San Diego, Reno and other cities.
This expansion comes on the heels of the chain’s announcement to open its 100th location by the end of 2025.
