Multi-restaurant platform company Craveworthy Brands has announced its investment and partnership with Gregorys Coffee, a speciality coffee company based in New York City.
The collaboration includes as partners Branded Hospitality, Harborfield Management, Everstar Asset Management and Kitchen Fund.
Go deeper with GlobalData
Craveworthy Brands founder and CEO Gregg Majewski stated: “The human element is at the core of everything we do at Craveworthy, and Gregorys is a brand with a true heartbeat.
“Gregory has built something special: a cult following, a craft product and a clear identity. Our role is to protect that, while layering in the operational firepower to grow thoughtfully.
“There are so many Gregs involved in this partnership – it really feels destined we’d end up partnering with a brand called Gregorys.”
Established in 2006, Gregorys is known for its pastries and a food programme curated by an in-house registered dietitian, alongside a selection of rotating limited-edition coffees. The company operates more than a50 locations in the US.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe partnership marks a new growth phase for Gregorys, combining its coffee approach with Craveworthy’s hospitality-driven mission and operational proficiency.
Gregory Zamfotis, the founder of Gregorys, will continue to lead the brand as president.
Craveworthy will oversee core business functions such as operations and training, while allowing Gregorys to maintain its distinctive identity.
Craveworthy plans to franchise Gregorys in the fourth quarter of this year, leveraging its resources to expand the brand with qualified entrepreneurs across the country.
The company’s roastery will remain central to operations, providing fresh coffee roasted to order for all locations. Zamfotis stated: “We built this family-oriented coffee brand for people who hustle hard and expect quality, without compromise. Our ‘Gregulars,’ our baristas, our roasters, our bakers, everyone is part of this story.”
