US-based quick service restaurant chain Del Taco has announced the launch of a new brand campaign and the introduction of El Big Boxes, offering a substantial meal at an affordable price.
The campaign showcases Del Taco’s Californian heritage and spirit through a series of initiatives.
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The restaurant’s menu, which combines Mexican staples like tacos, burritos and quesadillas with American classics such as burgers, fries and shakes, is now complemented by the El Big Boxes.
Del Taco senior vice-president and chief administration officer Sarah McAloon stated: “Our refreshed look and voice reflect who we are at our core — innovative, authentic and unapologetically different.”
“This rebrand allows us to continue embracing the unique spirit that’s always made Del Taco stand out, while delivering unforgettable moments, fresh and delicious Ameri-Mex flavours and even more value to our guests.”
The brand’s “Del Yeah!” attitude is further amplified by a new commercial series featuring a fictional music group named the Del Yeah’s, bringing humour and music to everyday situations.
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By GlobalDataEach El Big Box includes a selection of items that represent what the brand describes as “real food, real ingredients, and generous portions.”
The boxes are suitable for takeaway, for eating on the go and for any time of day, and come in three different options:
The $5 Clásico El Big Box includes a Del Combo Beef and Bean Burrito, Mini Quesadilla, Value Crinkle-Cut Fries and a 16oz drink. The $7 Mex Faves El Big Box features a Del Combo Beef and Bean Burrito, a Grilled Chicken Taco, a Soft Snack Taco, a Mini Quesadilla and a 16oz drink.
The $9 Ameri-Mex El Big Box offers a Double Del Cheeseburger, a Bean and Cheese Burrito with a choice of red or green sauce, a Soft Snack Taco, Value Crinkle-Cut fries and a 16oz drink.
Del Taco is also re-introducing its Mango Pineapple Popper Beverages, a refreshing line-up for the warmer months, all with mango-flavoured popping boba pearls and pineapple flavour.
The range comprises Mango Pineapple Lemonade Poppers, Mango Pineapple Sprite Poppers and Mango Pineapple Shake Poppers.
In January 2025, Del Taco expanded its Del’s Real Deal$ menu with two new burritos.
